Baseman AI Lab
Design + AI + Code
At the crossroads of curiosity — exploring AI, design, technology, and the ideas that connect them.
Our Story
Small team. Big ambitions. Just getting started.
25+ years of building things across design, engineering, and AI. From award-winning interfaces to production machine-learning systems — across 25+ countries, multiple industries, and every layer of the stack. Baseman AI Lab was born from a simple observation: the best products come from people who understand both the pixels and the pipelines. No handoffs, no lost-in-translation moments. Just a small team that designs it, builds it, and ships it.
How We Work
Our philosophy
Remote & independent
No office politics. No pointless meetings. Deep work, async communication, and full creative freedom.
Ship fast
Launch early, iterate quickly, and let real users guide the roadmap. Perfection is the enemy.
Small team, big output
Small by design. Every person has ownership and direct impact on every project.
Results over process
Outcomes matter, not hours logged. Build the thing that moves the needle.
Our Mission
Make AI products people actually love using
Most AI tools feel like science experiments. Cold dashboards, cryptic outputs, zero personality. We believe AI should feel human — warm interfaces, clear value, and the kind of craft that makes you want to come back. Technology serves people, not the other way around.
What We Stand For
Quality by default
Clean code, tested systems, accessible interfaces. No shortcuts, no tech debt handwaving.
Transparent work
Open process, honest timelines. What you see in the portfolio is what you get.
Design meets engineering
Beautiful is useless without function. Functional is forgettable without beauty. Both or nothing.
Built in Europe
EU-based, globally minded. Understanding European regulations, culture, and user expectations.